2020 Business Agility Report

In a year of shattering change, the effects of the global pandemic are evident everywhere. While some businesses, like airlines, hotels, and restaurants have been devastated no matter how they were run, other sectors, particularly those delivering services digitally like Amazon, Apple, Facebook, Google, Microsoft, Netflix, and Salesforce, found themselves perfectly placed to profit from the situation and achieve unprecedented levels of market capitalization. The latter firms also benefited from the fact that they were, for the most part, practising principles of business agility—an obsession with delivering value for customers, drawing on the talents of their staff, and working as networks of competence.

Thus begins the 2020 Business Agility Report, in the introduction by Steve Denning, author of “The Age of Agile.”


This year’s report arrives at some of the same key predictive indicators as last year’s report, with survey responses collected up to and through the onset of the COVID-19 global pandemic. These indicators are:

  1. Relentless improvement
  2. Funding models
  3. Value streams

Organizations that report higher ratings in these three maturity measures also report higher overall business agility and associated benefits.